so just to get a whole different environment. we cannot let the republicans say, hey, if we could just hide this. i mean, i don't want to hear about how you hide your views. i want to hear about how you change your views. >> picking up on that. did you see that in your research as you -- message development reach out to women that you had to integrate these issues of social and economic messages, that they are a basket of issues that affect women's lives? >> they were part of a basket. i think what's important is that when we were targeting these independent voters at battleground states, these women were reacting very much to the same messages that most voters were reacting to. i think when we're talking about getting more women into the pipeline, though, i want to sort of go back to i think the big story of this campaign and recruiting and getting more women involved and sort of really waking up that independent female voter both who's becoming more conscious of these issues but also thinking of possibly running and which party